Costing 4000 pounds for men, the treatments would now be marketed to women using the slogan: 'Stop faking, get real'. However, the product has already raised concerns among doctors, who have doubts about the erectile treatment. "Most sexual dysfunction in women is due to pelvic surgery or primarily psychological issues," The Sydney Morning Herald quoted David Malouf, president of the Urological Society of Australia and New Zealand, as saying. He added: "There's very little evidence that these agents will have any useful role in managing dysfunction in women."
Vaisman, however, said that the spray stimulated the production of dopamine. As a chemical messenger, dopamine is similar to adrenaline. Dopamine affects brain processes that control movement, emotional response, and ability to experience pleasure and pain.